178 lines
5.3 KiB
Markdown
178 lines
5.3 KiB
Markdown
note_slug: pest-control-email-abc-hub
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entities:
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- name: Pest Control Email A/B/C Test
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type: experiment
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- name: Golden 4-Sentence Framework
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type: email draft variant
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- name: Revised
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type: email draft variant
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- name: Copywriter
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type: email draft variant
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- name: pest-control-spring-2026
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type: campaign
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facet: project/pest-control-spring-2026
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- name: Mike Deluca
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type: persona
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facet: client/pest-control-owner
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confidence: INFERRED
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- name: Sandra Kowalski
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type: persona
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facet: client/pest-control-owner
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confidence: INFERRED
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- name: Ray Tanner
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type: persona
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facet: client/pest-control-owner
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confidence: INFERRED
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- name: gatekeeper personas
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type: judge group
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- name: pest control owner-operators
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type: judge group
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- name: Group 3 Revised
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type: email group variant
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- name: Group 7 Copywriter
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type: email group variant
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- name: Group 9 Revised
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type: email group variant
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- name: Group 2 Copywriter
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type: email group variant
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- name: Group 5 Revised
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type: email group variant
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- name: Two-scenario contrast format
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type: copy pattern
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facet: convention/email-copy-pattern
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- name: Scenario first, stat second
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type: structural pattern
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facet: convention/email-copy-pattern
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- name: Reframe before solution
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type: structural pattern
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facet: convention/email-copy-pattern
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- name: Single closing question with honest out
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type: structural pattern
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facet: convention/email-copy-pattern
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- name: Review-shaming openers
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type: anti-pattern
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facet: convention/email-copy-pattern
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- name: Fabricated revenue math
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type: anti-pattern
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facet: convention/email-copy-pattern
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- name: Escape-hatch closes
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type: anti-pattern
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facet: convention/email-copy-pattern
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- name: Self-aware meta-openers
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type: anti-pattern
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facet: convention/email-copy-pattern
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- name: Saturday wasp nest scenario
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type: email hook
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- name: Scenario A vs. B two-format
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type: email hook
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- name: Lead disappearance problem reframe
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type: email hook
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- name: Bed bugs at 11pm scenario
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type: email hook
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- name: Termite LTV urgency
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type: email hook
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- name: GorillaDesk/P&L email
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type: referenced email version
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confidence: INFERRED
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- name: LSA-anchor version
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type: email variant
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- name: Driven Results
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type: citation source
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confidence: INFERRED
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relationships:
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- source: Pest Control Email A/B/C Test
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type: compares
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target: Golden 4-Sentence Framework
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- source: Pest Control Email A/B/C Test
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type: compares
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target: Revised
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- source: Pest Control Email A/B/C Test
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type: compares
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target: Copywriter
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- source: Pest Control Email A/B/C Test
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type: part of campaign
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target: pest-control-spring-2026
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- source: Pest Control Email A/B/C Test
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type: judged by
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target: gatekeeper personas
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- source: Pest Control Email A/B/C Test
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type: judged by
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target: pest control owner-operators
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- source: Mike Deluca
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type: participates in
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target: Pest Control Email A/B/C Test
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- source: Sandra Kowalski
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type: participates in
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target: Pest Control Email A/B/C Test
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- source: Ray Tanner
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type: participates in
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target: Pest Control Email A/B/C Test
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- source: Revised
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type: wins
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target: Pest Control Email A/B/C Test
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- source: Copywriter
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type: runner-up in
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target: Pest Control Email A/B/C Test
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- source: Group 3 Revised
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type: unanimous sweep in
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target: Pest Control Email A/B/C Test
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- source: Group 7 Copywriter
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type: unanimous sweep in
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target: Pest Control Email A/B/C Test
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- source: Two-scenario contrast format
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type: recommended for adoption
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target: pest-control-spring-2026
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- source: Scenario first, stat second
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type: recommended for adoption
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target: pest-control-spring-2026
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- source: Reframe before solution
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type: recommended for adoption
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target: pest-control-spring-2026
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- source: Single closing question with honest out
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type: recommended for adoption
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target: pest-control-spring-2026
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- source: Review-shaming openers
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type: recommended to retire
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target: pest-control-spring-2026
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- source: Fabricated revenue math
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type: recommended to retire
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target: pest-control-spring-2026
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- source: Escape-hatch closes
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type: recommended to retire
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target: pest-control-spring-2026
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- source: Self-aware meta-openers
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type: recommended to retire
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target: pest-control-spring-2026
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- source: Group 3 Revised
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type: uses hook
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target: Saturday wasp nest scenario
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- source: Group 7 Copywriter
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type: uses hook
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target: Scenario A vs. B two-format
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- source: Group 9 Revised
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type: uses hook
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target: Lead disappearance problem reframe
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- source: Group 2 Copywriter
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type: uses hook
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target: Bed bugs at 11pm scenario
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- source: Group 5 Revised
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type: uses hook
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target: Termite LTV urgency
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- source: gatekeeper personas
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type: predicted preference for
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target: Revised
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confidence: AMBIGUOUS
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- source: pest control owner-operators
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type: prefer
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target: Revised
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- source: LSA-anchor version
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type: works for
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target: paid-acquisition operators
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confidence: INFERRED
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- source: LSA-anchor version
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type: rejected by
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target: referral-only operator
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confidence: INFERRED
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