# --- Graphify extraction fragment ---
note_slug: pest-control-sms-market-research-stats

entities:
  - name: MIT/InsideSales.com Lead Response Management Study
    type: research-study
    facet: domain/lead-response
  - name: Harvard Business Review Lead Response Study
    type: research-study
    facet: domain/lead-response
  - name: Velocify Ultimate Contact Strategy Study
    type: research-study
    facet: domain/lead-response
  - name: InsideSales.com 2021 Study
    type: research-study
    facet: domain/lead-response
  - name: HomeAdvisor
    type: organization
  - name: Angi
    type: organization
  - name: CallRail
    type: organization
  - name: PATLive
    type: organization
  - name: Driven Results
    type: organization
  - name: HubSpot
    type: organization
  - name: Valve+Meter
    type: organization
  - name: Invoca
    type: organization
  - name: Coalmarch
    type: organization
  - name: NPMA
    type: organization
  - name: PCO Bookkeepers
    type: organization
  - name: PPMA
    type: organization
  - name: Scorpion
    type: organization
  - name: Briostack
    type: organization
  - name: Cube Creative Design
    type: organization
  - name: ServiceTitan
    type: organization
  - name: Gartner
    type: organization
  - name: TransUnion
    type: organization
  - name: Avochato
    type: organization
  - name: Hatch
    type: organization
  - name: Google Ads
    type: tool
    facet: tool/paid-search
  - name: Google Local Services Ads
    type: tool
    facet: tool/paid-search
  - name: Thumbtack
    type: tool
    facet: tool/lead-marketplace
  - name: Point Loma Electric & Plumbing
    type: organization
  - name: Shafer Services
    type: organization
  - name: Aruza Pest Control
    type: organization
  - name: After-Hours SMS Lead Capture & Qualification
    type: product-concept
    facet: project/niche-automation-prospecting
  - name: pest control
    type: industry
    facet: domain/pest-control
  - name: home services
    type: industry
    facet: domain/field-service
  - name: lead response time
    type: concept
    facet: domain/lead-response
  - name: SMS marketing
    type: concept
    facet: domain/lead-capture
  - name: lead conversion
    type: concept
    facet: domain/lead-response
  - name: after-hours call handling
    type: concept
    facet: domain/field-service
  - name: niche-automation-prospecting
    type: project
    facet: project/niche-automation-prospecting

relationships:
  - source: MIT/InsideSales.com Lead Response Management Study
    type: measures decay of
    target: lead conversion
  - source: Harvard Business Review Lead Response Study
    type: measures decay of
    target: lead conversion
  - source: Velocify Ultimate Contact Strategy Study
    type: measures decay of
    target: lead conversion
  - source: InsideSales.com 2021 Study
    type: measures decay of
    target: lead conversion
  - source: After-Hours SMS Lead Capture & Qualification
    type: targets industry
    target: pest control
  - source: After-Hours SMS Lead Capture & Qualification
    type: addresses problem of
    target: after-hours call handling
  - source: After-Hours SMS Lead Capture & Qualification
    type: leverages
    target: SMS marketing
  - source: Aruza Pest Control
    type: is customer in case study by
    target: Cube Creative Design
  - source: Point Loma Electric & Plumbing
    type: is customer in case study by
    target: Hatch
  - source: Shafer Services
    type: is customer in case study by
    target: Hatch
  - source: Driven Results
    type: sourced after-hours data for
    target: home services
  - source: Valve+Meter
    type: conducted secret-shopper study of
    target: home services
  - source: NPMA
    type: co-published cost study with
    target: PCO Bookkeepers
  - source: ServiceTitan
    type: published industry survey on
    target: home services
  - source: niche-automation-prospecting
    type: contains research for
    target: After-Hours SMS Lead Capture & Qualification