# --- Graphify extraction fragment ---
note_slug: pest-control-enterprise-revenue

entities:
  - name: Pest Control Enterprise
    type: Domain
    facet: domain/pest-control
  - name: Recurring Revenue
    type: Concept
  - name: ACV
    type: Concept
  - name: Monthly maintenance
    type: Concept
  - name: Bi-monthly
    type: Concept
  - name: Tri-annual
    type: Concept
  - name: Quarterly
    type: Concept
  - name: Premium/Gold bundled
    type: Concept
  - name: Termite warranty renewal
    type: Concept
  - name: Initial service fee
    type: Concept
  - name: CAC
    type: Concept
  - name: LTV
    type: Concept
  - name: Termite monitoring/baiting
    type: Concept
  - name: Mosquito seasonal
    type: Concept
  - name: Rodent exclusion
    type: Concept
  - name: Wasp/hornet removal
    type: Concept
  - name: Bed bug remediation
    type: Concept
  - name: Communication Failure Patterns
    type: Concept
  - name: '"No one answered"'
    type: Concept
  - name: '"Voicemail full"'
    type: Concept
  - name: '"Dropped calls and ghosting"'
    type: Concept
  - name: Offshore agent disconnect
    type: Concept
  - name: CPL
    type: Concept
  - name: Churn
    type: Concept
  - name: Climatologically-Driven Lead Seasonality
    type: Concept
  - name: Termite Swarming
    type: Concept
  - name: Subterranean termites
    type: Concept
  - name: Growing Degree Days (GDD)
    type: Concept
  - name: PPC
    type: Concept
  - name: Heatwave-Driven Migrations
    type: Concept
  - name: First Freeze Rodent Push
    type: Concept
  - name: Northeast
    type: Concept
  - name: Mid-Atlantic
    type: Concept
  - name: Southeast
    type: Concept
  - name: Southwest
    type: Concept
  - name: Northwest
    type: Concept
  - name: Operational Unit Economics
    type: Concept
  - name: Revenue per technician
    type: Concept
  - name: COGS
    type: Concept
  - name: Direct labor
    type: Concept
  - name: Materials/chemicals
    type: Concept
  - name: Marketing/lead gen
    type: Concept
  - name: Vehicle ops
    type: Concept
  - name: Admin/management
    type: Concept
  - name: EBITDA
    type: Concept
  - name: SEO
    type: Concept
  - name: Marketing allocation model
    type: Concept
  - name: Commercial
    type: Concept
  - name: M&A
    type: Concept
  - name: Big Four
    type: Concept
  - name: Rollins
    type: Client
  - name: Rentokil
    type: Client
  - name: Ecolab
    type: Client
  - name: Terminix
    type: Client
  - name: Revenue multiples
    type: Concept
  - name: SDE multiples
    type: Concept
  - name: Route density
    type: Concept
  - name: Gemini
    type: Tool
  - name: SOPs
    type: Concept

relationships:
  - source: Recurring Revenue
    type: comprises_share_of
    target: Pest Control Enterprise
  - source: Recurring Revenue
    type: determines
    target: M&A
  - source: Initial service fee
    type: offsets
    target: CAC
  - source: Initial service fee
    type: inflates
    target: ACV
  - source: Termite warranty renewal
    type: is_a
    target: ACV
  - source: Monthly maintenance
    type: is_a
    target: ACV
  - source: Communication Failure Patterns
    type: drives
    target: Churn
  - source: '"No one answered"'
    type: wastes
    target: CPL
  - source: Offshore agent disconnect
    type: misidentifies
    target: Subterranean termites
  - source: Termite Swarming
    type: is_event_of
    target: Climatologically-Driven Lead Seasonality
  - source: Subterranean termites
    type: cause
    target: Termite Swarming
  - source: Growing Degree Days (GDD)
    type: predicts
    target: Termite Swarming
  - source: PPC
    type: increases_with
    target: Growing Degree Days (GDD)
  - source: Heatwave-Driven Migrations
    type: is_event_of
    target: Climatologically-Driven Lead Seasonality
  - source: First Freeze Rodent Push
    type: is_event_of
    target: Climatologically-Driven Lead Seasonality
  - source: First Freeze Rodent Push
    type: triggers
    target: Rodent exclusion
  - source: Northeast
    type: experiences
    target: Subterranean termites
  - source: Mid-Atlantic
    type: experiences
    target: Subterranean termites
  - source: Direct labor
    type: component_of
    target: COGS
  - source: Materials/chemicals
    type: component_of
    target: COGS
  - source: Marketing/lead gen
    type: component_of
    target: COGS
  - source: Vehicle ops
    type: component_of
    target: COGS
  - source: Admin/management
    type: component_of
    target: COGS
  - source: Marketing allocation model
    type: allocates_to
    target: PPC
  - source: Marketing allocation model
    type: allocates_to
    target: SEO
  - source: Big Four
    type: includes
    target: Rollins
  - source: Big Four
    type: includes
    target: Rentokil
  - source: Big Four
    type: includes
    target: Ecolab
  - source: Big Four
    type: includes
    target: Terminix
  - source: Big Four
    type: consolidates
    target: Pest Control Enterprise
  - source: SOPs
    type: increases
    target: SDE multiples
  - source: Route density
    type: drives
    target: M&A
  - source: Gemini
    type: sourced
    target: Pest Control Enterprise
