note_slug: pest-control-email-abc-hub

entities:
  - name: Pest Control Email A/B/C Test
    type: experiment
  - name: Golden 4-Sentence Framework
    type: email draft variant
  - name: Revised
    type: email draft variant
  - name: Copywriter
    type: email draft variant
  - name: pest-control-spring-2026
    type: campaign
    facet: project/pest-control-spring-2026
  - name: Mike Deluca
    type: persona
    facet: client/pest-control-owner
    confidence: INFERRED
  - name: Sandra Kowalski
    type: persona
    facet: client/pest-control-owner
    confidence: INFERRED
  - name: Ray Tanner
    type: persona
    facet: client/pest-control-owner
    confidence: INFERRED
  - name: gatekeeper personas
    type: judge group
  - name: pest control owner-operators
    type: judge group
  - name: Group 3 Revised
    type: email group variant
  - name: Group 7 Copywriter
    type: email group variant
  - name: Group 9 Revised
    type: email group variant
  - name: Group 2 Copywriter
    type: email group variant
  - name: Group 5 Revised
    type: email group variant
  - name: Two-scenario contrast format
    type: copy pattern
    facet: convention/email-copy-pattern
  - name: Scenario first, stat second
    type: structural pattern
    facet: convention/email-copy-pattern
  - name: Reframe before solution
    type: structural pattern
    facet: convention/email-copy-pattern
  - name: Single closing question with honest out
    type: structural pattern
    facet: convention/email-copy-pattern
  - name: Review-shaming openers
    type: anti-pattern
    facet: convention/email-copy-pattern
  - name: Fabricated revenue math
    type: anti-pattern
    facet: convention/email-copy-pattern
  - name: Escape-hatch closes
    type: anti-pattern
    facet: convention/email-copy-pattern
  - name: Self-aware meta-openers
    type: anti-pattern
    facet: convention/email-copy-pattern
  - name: Saturday wasp nest scenario
    type: email hook
  - name: Scenario A vs. B two-format
    type: email hook
  - name: Lead disappearance problem reframe
    type: email hook
  - name: Bed bugs at 11pm scenario
    type: email hook
  - name: Termite LTV urgency
    type: email hook
  - name: GorillaDesk/P&L email
    type: referenced email version
    confidence: INFERRED
  - name: LSA-anchor version
    type: email variant
  - name: Driven Results
    type: citation source
    confidence: INFERRED

relationships:
  - source: Pest Control Email A/B/C Test
    type: compares
    target: Golden 4-Sentence Framework
  - source: Pest Control Email A/B/C Test
    type: compares
    target: Revised
  - source: Pest Control Email A/B/C Test
    type: compares
    target: Copywriter
  - source: Pest Control Email A/B/C Test
    type: part of campaign
    target: pest-control-spring-2026
  - source: Pest Control Email A/B/C Test
    type: judged by
    target: gatekeeper personas
  - source: Pest Control Email A/B/C Test
    type: judged by
    target: pest control owner-operators
  - source: Mike Deluca
    type: participates in
    target: Pest Control Email A/B/C Test
  - source: Sandra Kowalski
    type: participates in
    target: Pest Control Email A/B/C Test
  - source: Ray Tanner
    type: participates in
    target: Pest Control Email A/B/C Test
  - source: Revised
    type: wins
    target: Pest Control Email A/B/C Test
  - source: Copywriter
    type: runner-up in
    target: Pest Control Email A/B/C Test
  - source: Group 3 Revised
    type: unanimous sweep in
    target: Pest Control Email A/B/C Test
  - source: Group 7 Copywriter
    type: unanimous sweep in
    target: Pest Control Email A/B/C Test
  - source: Two-scenario contrast format
    type: recommended for adoption
    target: pest-control-spring-2026
  - source: Scenario first, stat second
    type: recommended for adoption
    target: pest-control-spring-2026
  - source: Reframe before solution
    type: recommended for adoption
    target: pest-control-spring-2026
  - source: Single closing question with honest out
    type: recommended for adoption
    target: pest-control-spring-2026
  - source: Review-shaming openers
    type: recommended to retire
    target: pest-control-spring-2026
  - source: Fabricated revenue math
    type: recommended to retire
    target: pest-control-spring-2026
  - source: Escape-hatch closes
    type: recommended to retire
    target: pest-control-spring-2026
  - source: Self-aware meta-openers
    type: recommended to retire
    target: pest-control-spring-2026
  - source: Group 3 Revised
    type: uses hook
    target: Saturday wasp nest scenario
  - source: Group 7 Copywriter
    type: uses hook
    target: Scenario A vs. B two-format
  - source: Group 9 Revised
    type: uses hook
    target: Lead disappearance problem reframe
  - source: Group 2 Copywriter
    type: uses hook
    target: Bed bugs at 11pm scenario
  - source: Group 5 Revised
    type: uses hook
    target: Termite LTV urgency
  - source: gatekeeper personas
    type: predicted preference for
    target: Revised
    confidence: AMBIGUOUS
  - source: pest control owner-operators
    type: prefer
    target: Revised
  - source: LSA-anchor version
    type: works for
    target: paid-acquisition operators
    confidence: INFERRED
  - source: LSA-anchor version
    type: rejected by
    target: referral-only operator
    confidence: INFERRED
