# --- Graphify extraction fragment ---
note_slug: pest-control-sms-market-research-stats

entities:
  - name: After-Hours SMS Lead Capture & Qualification
    type: product
    facet: project/niche-automation-prospecting
  - name: pest control companies
    type: industry
    facet: domain/pest-control
  - name: niche-automation-prospecting
    type: initiative
    facet: project/niche-automation-prospecting
  - name: pest-control-spring-2026
    type: campaign
    facet: project/pest-control-spring-2026
  - name: MIT/InsideSales.com Lead Response Management Study (2007)
    type: study
  - name: Harvard Business Review (March 2011)
    type: study
  - name: Velocify "Ultimate Contact Strategy" Study (2012)
    type: study
  - name: InsideSales.com 2021
    type: study
  - name: HomeAdvisor
    type: company
  - name: Angi
    type: company
  - name: CallRail
    type: company
  - name: PATLive
    type: company
  - name: Forbes
    type: publication
  - name: SellCell 2024
    type: study
  - name: Driven Results
    type: company
  - name: HubSpot 2023
    type: study
  - name: Google Ads (PPC)
    type: channel
    facet: tool/google-ads
  - name: Google Local Services Ads
    type: channel
    facet: tool/google-local-services-ads
  - name: Thumbtack
    type: company
  - name: Coalmarch
    type: company
  - name: Valve+Meter
    type: company
  - name: Invoca
    type: company
  - name: NPMA & PCO Bookkeepers 2025 Cost Study
    type: study
  - name: PPMA survey
    type: study
  - name: Scorpion
    type: company
  - name: Gartner 2016
    type: study
  - name: D7 Networks
    type: company
  - name: CTIA
    type: organization
  - name: TransUnion
    type: company
  - name: Avochato
    type: company
  - name: Velocify/Leads360
    type: study
  - name: Briostack
    type: company
  - name: Cube Creative Design
    type: company
  - name: ServiceTitan 2025
    type: study
  - name: Point Loma Electric & Plumbing
    type: company
  - name: Hatch
    type: company
  - name: Shafer Services
    type: company
  - name: Aruza Pest Control
    type: company
  - name: SMS
    type: channel
    facet: domain/sms
  - name: NPMA
    type: organization
  - name: ServiceTitan
    type: company

relationships:
  - source: After-Hours SMS Lead Capture & Qualification
    type: is sold to
    target: pest control companies
  - source: After-Hours SMS Lead Capture & Qualification
    type: uses channel
    target: SMS
  - source: MIT/InsideSales.com Lead Response Management Study (2007)
    type: measured conversion decay for
    target: pest control companies
    confidence: INFERRED
  - source: Velocify/Leads360
    type: found texted prospects convert 40% higher for
    target: SMS
    confidence: INFERRED
  - source: Aruza Pest Control
    type: is a customer outcome case studied by
    target: Cube Creative Design
  - source: Point Loma Electric & Plumbing
    type: is a case study by
    target: Hatch
  - source: Shafer Services
    type: is a case study by
    target: Hatch
  - source: NPMA & PCO Bookkeepers 2025 Cost Study
    type: reports gross margin for
    target: pest control companies
  - source: Coalmarch
    type: provides cost-per-lead average for
    target: pest control companies
  - source: ServiceTitan 2025
    type: surveyed
    target: ServiceTitan
    confidence: AMBIGUOUS
  - source: Briostack
    type: reports automation adoption gap for
    target: pest control companies
  - source: Gartner 2016
    type: reports open and response rates for
    target: SMS
