---
summary: llf-schema gbp_url holds an SDD URL on PLD by design (Gary's anti-duplicate-GMB strategy); never "fix" it, fix the verifier instead
tags:
  - scope/global
  - type/decision
  - client/lento-law
  - project/llf-schema
  - convention/do-not-remediate
---

# llf-schema `gbp_url` cross-link is INTENTIONAL — do not "fix" it

## TL;DR for the AI

A PLD office whose `gbp_url` contains a `studentdisciplinedefense.com` URL is **correct, not a data-entry mistake**. Do not propose to remediate it, do not file it as a data-quality defect, and do not re-raise it every release. This note exists because the AI keeps re-flagging it and the developer has to catch it manually every time.

## The fact

The llf-schema WordPress plugin's `gbp_url` ACF office field deliberately holds different kinds of URL on each site. This is Gary Steel's anti-duplicate-listing SEO strategy, confirmed in the client meeting "Alignment PLD/SDD SEO & Schema" (2026-06-16), decisions D-041 / D-043.

```
PLD office gbp_url  →  the corresponding SDD location-page URL
                       (a studentdisciplinedefense.com URL, NOT a Google URL — by design)
SDD office gbp_url  →  the real Google Business Profile g.page link

Effective chain:    PLD page --sameAs--> SDD page --sameAs--> Google Business Profile
```

- "GBP" = Google Business Profile (formerly Google My Business / GMB).
- The field name is a known "footgun" (D-041): on PLD the value is an SDD URL despite the name implying a Google URL. The value is right even though the name is misleading.
- Rationale: linking the *same* Google listing from two sites triggers Google duplicate-listing penalties. SDD is the single source of truth per location; PLD routes through SDD.
- PLD: professionallicensedefensellc.com. SDD: studentdisciplinedefense.com.

## Rule for the AI

- A PLD `gbp_url` pointing at SDD is CORRECT. Never "fix"/remediate it or treat it as a defect.
- Live v0.2.2 output (1 LegalService node per office page, `WebPage.about → #legalservice`) is correct and not to be changed by default.
- The "2 LegalService nodes / `WebPage.about → #location-*`" situation only arises in the *unreleased* per-office-node work (D-042, v0.2.5+). If a verifier flags the HQ office page in that context, the fix is to update the **verifier profile** to accept the documented D-042 Option A output — **never** edit live ACF data or change the cross-link strategy.

## Sources

- llf-schema `CLAUDE.md` → "INVARIANT — gbp_url cross-link is INTENTIONAL" section.
- llf-schema `docs/decisions/2026-06-19-sdd-multisite-decisions.md` (D-041, D-043).
- llf-schema `openspec/changes/2026-06-20-sdd-service-descriptions-and-hq-node/design.md` (D-042 HQ-node resolution).
- Client repo `philly-search-engine-marketing/DECISIONS.md` (2026-06-16) + meeting transcript.